HomeCourt by LeBron James

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LeBron James has a children’s furniture line?

“In one of the more bizarre athlete endorsement of all time, LeBron James has “designed” his own signature line of children’s bedroom furniture.”

— Business Insider

It was weird.

We filmed it in Miami after he signed to Cleveland.

And we also cast the kid from Modern Family.

Here are the films…

Early website days…

Deliverables: Website, Print, TV

Role: Interactive Producer

Mullen NC

Creative Director: Jason Black

Director: Adam Cameron

Further Work

Work

Cybersmile | Executive Producer (Chromista)

DoorDash | Executive Producer (Chromista)

Honey Bunches of Oats | Executive Producer (Chromista)

DoorDash | Executive Producer (Chromista)

Tito’s Handmade Vodka | Executive Producer

Chobani | Executive Producer (in-house)

Squarespace│Executive Producer (in-house)

Samsung | Executive Producer

Synchrony│Executive Producer

Webby Awards | Senior Producer

Hermès│Interactive Producer

Instagram│Executive Producer

Netflix | VFX EP

GoodRx | Executive Producer

Adidas│Executive Producer

Time Warner│Executive Producer

5 Gum | Integrated Producer

SIA│VFX Producer

Cop Car│VFX Exec Producer

Trident | Executive Producer

Ru Paul Drag Race│VFX Exec Producer

Netflix | VFX Exec Producer

HomeCourt by Lebron│Integrated Producer

Quaker Oats│Integrated Producer

Chobani | Executive Producer (in-house)

Apple | VFX Exec Producer

The Atlantic | Integrated Producer